Privacy Policy

1. Introduction

Welcome to ChooseSahi (referred to as "ChooseSahi," "we," "us," or "our"). We operate the website located at choosesahi.com (the "Website").

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, process, and protect your information when you visit our platform, use our supplement comparison database, consult our AI recommendations, or interact with our services.

By accessing or using ChooseSahi, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect several types of information to provide and improve our supplement intelligence services to you.

A. Information You Provide Voluntarily

  • Name & Contact Information: When you fill out contact forms, submit inquiries, or correspond with us.
  • Email Address: When you subscribe to our newsletter, request reports, or register an account.
  • Account Credentials: Username and password (for future account and membership features).
  • AI Chat & Tool Inputs: Any data, queries, weight, height, age, gender, dietary preferences, or goals you enter into our calculators, chat boxes, and AI recommendation tools.

B. Information Collected Automatically

  • Device & Browser Data: Your IP address, browser type, browser version, operating system, and unique device identifiers.
  • Usage Analytics: The pages you visit on ChooseSahi, the time spent on those pages, referral URLs, search queries entered, click patterns, and loading error reports.
  • Cookies: Small tracking files stored on your device (see Section 5 for details).

3. How We Collect Information

We collect information through the following touchpoints:

  • Direct Interaction: When you fill out forms, subscribe to updates, create accounts, or contact us.
  • AI Engine Interactions: When you input biometric details into our AI Advisor, calculators, or recommendation fields.
  • Tracking Technologies: Through standard cookies, web beacons, and server logs.
  • Third-Party Analytics: Using third-party tools (such as Google Analytics) that monitor general traffic and user navigation flow.

4. How We Use Your Information

We use the information we collect for the following operational and business purposes:

  • To Deliver Services: To run the comparison database, generate customized protein metrics, and display comparisons.
  • To Improve AI Recommendations: To analyze aggregate biometric inputs to refine the accuracy of our supplement matching algorithms.
  • To Optimize the Website: To diagnose technical bugs, improve user interface load times, and enhance page designs.
  • To Communicate With You: To send newsletters, reply to support requests, and deliver product updates (only with your explicit consent).
  • To Maintain Security: To monitor for abusive behavior, block malicious bots, and prevent fraudulent activity.
  • To Measure Traffic: To generate anonymous analytics reports regarding how users navigate our site sections.

5. Cookies & Tracking Technologies

ChooseSahi uses cookies to run the platform and customize your preferences.

  • Essential Cookies: Required for basic site navigation, secure logins, and page loading. These cannot be disabled.
  • Preference & Functional Cookies: Remember your settings, such as dark/light mode and saved comparison listings.
  • Analytics Cookies: Gather anonymous traffic patterns to help us measure and improve performance.
  • Marketing & Affiliate Cookies: Used by third-party merchant networks (like Amazon and HealthKart) to track referral purchases when you click out to buy a supplement.

How to Manage Cookies: You can block, disable, or delete cookies through your web browser's settings. Please note that blocking essential cookies may cause parts of the Website to stop functioning.

6. Third-Party Services

We integrate with third-party service providers to run ChooseSahi. These third parties have their own independent privacy policies:

  • AI Infrastructure: Messages you type into our "Ask AI" assistant are processed by a third-party AI inference provider (currently Groq, Inc.) solely to generate responses. Do not enter sensitive personal or medical information into the chat.
  • Hosting & Database: Cloud hosting and database providers (such as Vercel and Supabase) where our website files and product database are securely stored.
  • Analytics Providers: Tools such as Google Search Console (and analytics services we may adopt) to monitor search performance and user flows.
  • Security & CDNs: Content-delivery and security layers provided by our hosting infrastructure to secure connections and block malicious traffic.
  • Email Services: Providers to distribute newsletter communications and verify email delivery.
  • Payment Gateways (Future): Integrated secure processors for future premium feature purchases.

7. AI Features & Interactions

Our AI tools are built to help you synthesize nutrition benchmarks.

  • Informational Purposes Only: AI recommendations do not constitute medical, dietary, or clinical advice.
  • Data Processing: Any metrics you input into the AI chat are used dynamically to produce suggestions. These interactions may be analyzed in aggregate to improve model responses.
  • No Sensitive Health Data: You should avoid inputting highly sensitive personal data, clinical diagnoses, or private medical details in open-text AI fields.
  • Qualified Professionals: Our AI recommendations are not a replacement for advice from certified doctors, sports nutritionists, or personal trainers.

8. Data Sharing

We do not sell, rent, or trade your personal information to third parties.

We share data only in the following limited circumstances:

  • Service Providers: We may share anonymous or technical data with trusted IT, email, and analytics partners who assist in operating ChooseSahi.
  • Legal Authorities: We will disclose data if required by law, subpoena, or government regulation, particularly in compliance with Indian legal systems.
  • Business Transfers: If ChooseSahi undergoes a merger, acquisition, or asset sale, your information may be transferred as a business asset.
  • Payment Processors (Future): Encrypted transaction details will be sent directly to compliance-certified gateways during premium checkouts.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards (including SSL encryption) to protect your personal data against unauthorized access, loss, or alteration. However, please be aware that no method of transmission over the Internet, or method of electronic storage, is 100% secure. We cannot guarantee absolute security.

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the services requested, comply with our legal obligations, resolve disputes, and enforce our agreements. Anonymous usage statistics and aggregate biometric logs may be retained indefinitely for model optimization.

11. User Rights

Depending on your location, you have several rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request corrections to inaccurate or incomplete data.
  • Right to Erasure: Request that we delete your personal data from our active systems.
  • Right to Restrict Processing: Limit how we process your personal information.
  • Right to Object: Object to processing based on direct marketing or profiling.
  • Right to Portability: Request transfer of your data to another service provider.

12. India DPDP Act Compliance

ChooseSahi operates in compliance with the Digital Personal Data Protection (DPDP) Act, 2023 of India where applicable.

  • We process data transparently based on consent or legitimate uses.
  • Indian residents can request data access, correction, or erasure by emailing our data team.
  • You have the right to withdraw your consent to data processing at any time.

13. GDPR Rights (EEA Users)

If you are a resident of the European Economic Area (EEA), you have data protection rights under the General Data Protection Regulation (GDPR). If you wish to know what personal data we hold about you and if you want it removed from our systems, please contact us.

14. Children's Privacy

You must be 18+ to use ChooseSahi. We do not knowingly collect personal identifiable information from minors. If we discover that a minor under 18 has provided us with personal data, we will delete it immediately.

15. International Users

Your information, including personal data, may be transferred to and maintained on computers located outside of your state, province, or country where data protection laws may differ. By accessing ChooseSahi from outside India, you consent to the transfer and processing of your data in India.

16. External Links

Our Website contains links to external ecommerce and brand websites. ChooseSahi is not responsible for the content, privacy policies, or cookie tracking practices of those third-party sites. We recommend reviewing their privacy statements before sharing personal information.

17. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date. Continued use of ChooseSahi following policy revisions constitutes your agreement to the new terms.

18. Contact Us

If you have questions, concerns, or data requests regarding this Privacy Policy, please reach out to us:

Last updated: July 24, 2026
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